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Top Website Design and Copy Mistakes Commonly Made

Since there are a score of websites these days, there is no doubt that web design and writing good copy is something that has to be thoughtfully handled as this can result in the success or failure of a business.

While web marketing also plays an important role in this success or failure, there are some mistakes that can be made in website design or when writing copy that can annul the good work that has gone into making the website a success.

So here are a few mistakes that are commonly made when it comes to web design and copy:

Mistake #1:  Keeping your message short and simple which not extends to the website design but also the web copy as well. High-tech clutter can only chase your customers away because they don’t understand what your site is about, and can miss the product that you are trying to sell. The same goes for stuffing your site with plenty of unnecessary information in the text that is used.

Mistake #2: While using words that your targeted audience might not understand is an obvious NO-NO, the same applies for using several colors, font sizes and styles through the website. Regardless of whether it is website design or copy, you have to keep in mind what your audience will be able to understand or not before going ahead with the project.

Mistake #3: If you only mention your strongest selling point only once in the web copy that has been written while not highlighting your selling words and phrases, your message might not get through the customer when all you have to do is ensure that they know what you are selling and why it’s so good in different ways.