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Introducing “You’ve Got Mail”, an Ultimate Guide to Email

September 4, 2016 by · Leave a Comment 

Email has touched every aspect of our lives since it’s inception over 45 years ago. There hardly seems to be an area of our lives where email doesn’t come into play. It has touched both our work and personal lives revolutionizing how to communicate with each other. We even have to login to social platforms, like Facebook or Twitter using our email address and a password. Email is firmly part of our individual identity. It is a place that we go to online, to communicate, learn, keep up to date with things, and find out our latest passions. 205 billion emails whizz across our planet every day.

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Introducing “You’ve Got Mail”, an Ultimate Guide to Email

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Brand Value & the Most Powerful Brands of 2016

June 27, 2016 by · Leave a Comment 

Brand value – everyone wants it. However, only few are able to achieve it. The subject of “brand value” is discussed at various platforms and holds a significant position amongst businesses, marketers, executives, entrepreneurs, and defiantly startup. Let’s discuss what makes the brand unique, how it is evaluated. Everyone knows the most powerful brands just by glancing their logos: Disney, Apple, Facebook, McDonald’s and Coca Cola are just a few. A brand can be any name, symbol, word, sentence, or logo that is used to distinguish the product from other similar products that are available in the market. It makes your business unique.

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Brand Value & the Most Powerful Brands of 2016

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Enterprise Apps Need Not To Be Ugly and Clunky

January 15, 2016 by · Leave a Comment 

I read a couple of books about application user experiences and I am still amazed to see the user experience is still ignored today (if you did not read it yet, I strongly recommend the Alan Cooper’s classic The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity ). Ease of use and user experience is at the bottom of the list in development practices while deadline and feature list tops the list. This approach results in lengthy, fruitless, never-ending meetings to discuss why “the excellent app” is not gaining traction among the users. Let’s see how enterprise application developers overcome such a result easily. To begin with, the application has to fit in the current business environment, the business processes and has to be a solution to a certain business problem(s). .The application needs to have a focus, stick to it and improve upon it, rather than just being a technology showcase/programming wizardry. It also has to take the business into account, each business has its own way of doing things, own workflows and in some cases, their own equipment. The developers have to contact with the users from each department and have an overall understanding of the workflows, devices and the relevant applications

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Enterprise Apps Need Not To Be Ugly and Clunky